There is no one “best” email marketing software as the best choice will depend on your specific business needs. Some popular email marketing software options include Mailchimp, Constant Contact, AWeber, and GetResponse.
The frequency of emails should be based on your audience’s preferences and the type of content you’re sending. A good rule of thumb is to send no more than one promotional email per week and one or two educational/informative emails per month.
You can build your email list by offering a sign-up incentive, such as a free guide or discount, on your website or social media channels. You can also collect email addresses at events or in-store, or purchase a targeted email list.
You can track the success of your email campaign by measuring metrics such as open rates, click-through rates, and conversion rates.
To avoid being marked as spam, make sure to obtain explicit consent from subscribers, avoid using certain trigger words in the subject line and content, include an unsubscribe link in every email, and maintain a consistent sending frequency.
To increase open rates, make sure to use attention-grabbing subject lines, personalize the email with the recipient’s name, and segment your email list to send targeted messages.
To improve click-through rates, make sure to include clear calls to action in the email, use images and videos to make the email more engaging, and test different elements of the email to see what works best.
To comply with GDPR and other data privacy regulations, make sure to obtain explicit consent from subscribers, provide a clear and easy way to unsubscribe, and only collect and use the minimum amount of data necessary.